Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김상욱 | - |
dc.date.accessioned | 2018-07-26T08:14:05Z | - |
dc.date.available | 2018-07-26T08:14:05Z | - |
dc.date.issued | 2013-10 | - |
dc.identifier.citation | 22nd ACM international conference on Information & Knowledge Management, 2013, P.1233-1236 | en_US |
dc.identifier.isbn | 978-1-4503-2263-8 | - |
dc.identifier.uri | https://dl.acm.org/citation.cfm?id=2507863 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/73172 | - |
dc.description.abstract | The average of the customer ratings on the product, which we call reputation, is one of the key factors in online purchasing decision of a product. There is, however, no guarantee in the trustworthiness of the reputation since it can be manipulated rather easily. In this paper, we define false reputation as the problem of the reputation to be manipulated by unfair ratings, and design a general framework that provides trustable reputation. For this purpose, we propose TRUEREPUTATION, an algorithm that iteratively adjusts the reputation based on the confidence of customer ratings. | en_US |
dc.description.sponsorship | This research was supported by (1) the National IT Industry Promotion Agency (NIPA) (NIPA-2012-H0503-12-1018), (2) the Korea Small and Medium Business Administration (SMBA) (Grants No. C0006278), and (3) the National Research Foundation of Korea (NRF) (No. NRF-2011-330-B00076). | en_US |
dc.language.iso | en | en_US |
dc.publisher | ACM New York | en_US |
dc.subject | Trust | en_US |
dc.subject | Robustness | en_US |
dc.subject | False Reputation | en_US |
dc.subject | Unfair Ratings | en_US |
dc.title | Trustable Aggregation of Online Ratings | en_US |
dc.type | Article | en_US |
dc.identifier.doi | 10.1145/2505515.2507863 | - |
dc.relation.page | 1553-1556 | - |
dc.contributor.googleauthor | Oh, Hyun-Kyo | - |
dc.contributor.googleauthor | Kim, Sang-Wook | - |
dc.contributor.googleauthor | Park, Sunju | - |
dc.contributor.googleauthor | Zhou, Ming | - |
dc.relation.code | 20130022 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF ENGINEERING[S] | - |
dc.sector.department | DEPARTMENT OF COMPUTER SCIENCE | - |
dc.identifier.pid | wook | - |
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