Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 최재영 | - |
dc.date.accessioned | 2018-04-03T08:19:45Z | - |
dc.date.available | 2018-04-03T08:19:45Z | - |
dc.date.issued | 2011-03 | - |
dc.identifier.citation | INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 35, No. 4, pp. 448-457 | en_US |
dc.identifier.issn | 1470-6423 | - |
dc.identifier.issn | 1470-6431 | - |
dc.identifier.uri | https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1470-6431.2010.00958.x | - |
dc.identifier.uri | http://hdl.handle.net/20.500.11754/57598 | - |
dc.description.abstract | Just as standards wars over formats had characterized VCRs upon introduction to the market, the next-generation DVD standards war between Blu-Ray and HD-DVD lasted 6 years before Blu-Ray won the contest. Beginning with stated preference data drawn from a structured conjoint survey conducted before Blu-Ray became the de facto standard of the next-generation DVD format, we estimate consumer preferences on digital video players. A Bayesian mixed-logit model is used and market share simulations are conducted under various scenarios based on the estimated parameters from Bayesian mixed-logit model to surmise the future South Korean digital video-player market. Results indicate that consumers feel that network size and title availability are more important than hardware-related facets of the product, such as definition and storage capacity. The level of title availability and price of the Blu-Ray player for Blu-Ray's dominance over DVD will dramatically vary by the penetration rate of DVD players. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Blackwell Publishing Ltd | en_US |
dc.subject | Bayesian mixed logit | en_US |
dc.subject | conjoint analysis | en_US |
dc.subject | de facto standard | en_US |
dc.subject | market share simulation | en_US |
dc.subject | next-generation DVD | en_US |
dc.title | A forecast simulation analysis of the next-generation DVD market based on consumer preference data | en_US |
dc.type | Article | en_US |
dc.relation.no | 4 | - |
dc.relation.volume | 35 | - |
dc.identifier.doi | 10.1111/j.1470-6431.2010.00958.x | - |
dc.relation.page | 448-457 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
dc.contributor.googleauthor | Lee, Jongsu | - |
dc.contributor.googleauthor | Choi, Jae Young | - |
dc.contributor.googleauthor | Cho, Youngsang | - |
dc.relation.code | 2012230653 | - |
dc.sector.campus | S | - |
dc.sector.daehak | GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S] | - |
dc.sector.department | DEPARTMENT OF TECHNOLOGY MANAGEMENT | - |
dc.identifier.pid | boogalooaz | - |
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