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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-6 of 6 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2018-07
Consumer response to print advertisements containing culturally congruent and incongruent advertisements in Korea
한상필
2018-10
The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)
한상필
2019-06
동양 문화가치관과 서양 문화가치관 표현: 온라인광고에 대한 연령별, 성별 차이에 대한 비교 연구
한상필
2018-06
온라인 광고소구 유형과 자기 검색도의 상호작용 효과 연구
한상필
2008-12
모바일 광고회피행동에 영향을 미치는 요인에 관한 연구
한상필
2021-10
한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로
한상필
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광고효과
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Advertising appeals
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Advertising and culture
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Advertising Avoidance
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Advertising Media
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Advertising on the web
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Attitude toward brands
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Balance theory
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Cultural expression of advertising
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2020 - 2021
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2010 - 2019
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