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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 1-10 of 16 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2016-12
메타분석 결과에서 통계적 오류의 영향: 헤지스·올킨 방법과 헌터·슈미트 방법의 비교 분석
이병관
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-10
Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's
한상필
2016-08
A content analysis of green advertising claims in Korea
한상필
2016-08
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
Hove, Thomas Britten
2016-08
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
백혜진
2016-09
기부 활성화를 위한 캠페인 연구: 2030세대의 개인적 성향과 기부행동
한미정
2016-07
Health communication in South Korea: Past, present, and future
백혜진
2016-07
Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior
한상필
2016-07
The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations
한상필
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이현우
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한미정
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Advertising Effects
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Antismoking
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Content analysis
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Norm appeal
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PSA
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