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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2008-09
대학캠퍼스내 전기절약 캠페인 전략수립을 위한 수용자 인식 및 태도 연구 : 감지적 접근법을 중심으로
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