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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 11-20 of 27 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2015-02
국내 PR효과 측정 및 평가 현황에 관한 연구
백혜진
2015-02
뉴스프레임 유형과 정부 신뢰도가 금연정책 지지도와 금연의도에 미치는 영향
백혜진
2015-01
Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea
백혜진
2014-01
Determinants of vertical and horizontal online health information behavior
백혜진
2013-07
Race, digital and traditional media, and public relations health campaigns
백혜진
2013-00
A multimethod approach to evaluating social media campaign effectiveness
백혜진
2017-06
절대적 대 상대적 위험 제시 형식, 정보원 신뢰도, 수리 문해력이 공중의 위험 인식과 행동 의도에 미치는 영향
백혜진
2019-04
지진 뉴스에 대한 제3자 효과 사회적 거리 가설의 재검토와 제3자 효과에 대한 언론 신뢰도 및 위험 인식의 역할
백혜진
2018-00
Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes
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2019-05
The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students
백혜진
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