| 2004-03 | Talking on 'sunshine in North Korea': A test of the spiral of silence as a theory of powerful mass media | 한미정 |
| 2013-03 | The Antecedents of Attitude toward IPTV Advertising: The Role of Interactivity and Avertising Value | 심성욱 |
| 2013-02 | The dimensions of nation brand personality: A study of nine countries | 심성욱 |
| 2012-01 | The Effect of Computer-Mediated Social Support in Online Communities on Patient Empowerment and Doctor-Patient Communication | 이병관 |
| 2012-12 | The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship | 한상필 |
| 2006-12 | The effects of information sources on consumeir reactions to direct-to-consumer (DTC) prescription drug advertising - A consumer socialization approach | 이병관 |
| 2016-09 | The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison | Thomas Britten Hove |
| 2021-07 | The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study | 백혜진 |
| 2017-04 | The Personal Dimensions of Public Relations Ethical Dilemmas | Thomas Britten Hove |
| 2005-12 | The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South Korea | 한상필 |
| 2016-02 | The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving in the context of South Korea | 한미정 |
| 2019-05 | The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students | 백혜진 |
| 2023-11 | The Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users | 심성욱 |
| 2010-07 | THINK ABOUT HIM THIS WAY: PRIMING, NEWS MEDIA, AND SOUTH KOREANS' EVALUATION OF THE PRESIDENT | 한미정 |
| 2005-09 | THINK IT`S GOOD, BUT FEEL IT`S BAD : COUNTRY OF ORIGIN EFFECT ON COGNITION, AFFECT, AND BEHAVIOR | 한상필 |
| 2008-10 | Third-person effects of idealized body image in magazine advertisements | 최윤형 |
| 2015-04 | TV 공익광고에 나타난 스토리텔링 기법의 탐색: 2003∼2013년의 공공캠페인을 중심으로 | 한미정 |
| 2017-08 | TV 광고 배경음악 유형별 특성과 적합성에 관한 연구 | 한상필 |
| 2009-08 | TV광고에서의 브랜드캐릭터 유형 분석 : 내러티브와 의인화를 중심으로 | 심성욱 |
| 2012-09 | TV드라마에 나타난 한국 베이비붐세대의 표상 | 한미정 |
