Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학과)" byTitle

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Showing results 56 to 75 of 287

Issue DateTitleAuthor(s)
2013-07Race, digital and traditional media, and public relations health campaigns백혜진
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettesThomas Britten Hove
2017-12Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes백혜진
2016-05A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014한상필
2015-09The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving한미정
2016-02Screen time, sleep, and overweight among low-income 8-12 years old youth백혜진
2015-05A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools백혜진
2015-05A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools백혜진
2019-07Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea이병관
2004-09South Koreans' perceptions of North Koreans and implications for public relations campaigns한미정
2004-03Talking on 'sunshine in North Korea': A test of the spiral of silence as a theory of powerful mass media한미정
2013-03The Antecedents of Attitude toward IPTV Advertising: The Role of Interactivity and Avertising Value심성욱
2013-02The dimensions of nation brand personality: A study of nine countries심성욱
2012-01The Effect of Computer-Mediated Social Support in Online Communities on Patient Empowerment and Doctor-Patient Communication이병관
2012-12The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship한상필
2006-12The effects of information sources on consumeir reactions to direct-to-consumer (DTC) prescription drug advertising - A consumer socialization approach이병관
2016-09The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural ComparisonThomas Britten Hove
2021-07The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study백혜진
2017-04The Personal Dimensions of Public Relations Ethical DilemmasThomas Britten Hove
2005-12The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South Korea한상필

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