Hanyang University repository
menu
검색
Library
Hanyang
Browse
Communities & Collections
Titles
Authors
My Repository
My Account
Receive email updates
Edit Profile
Repository at Hanyang University
Search
All of Repository
COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
INFORMATION SOCIOLOGY(정보사회학과)
JOURNALISM & MASS COMMUNICATION(신문방송학과)
ETC
Start a new search
Current filters:
Title
Author
Subject
Date Issued
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-7 of 7 (Search time: 0.001 seconds).
Item hits:
Issue Date
Title
Author(s)
2019-09
The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality
한상필
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-11
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude
한상필
2004-09
전통적 문화가치관과 서구적 문화가치관 표현광고에 대한 세대간, 성별간 비교연구
한상필
2010-03
옥외광고 효과측정을 위한 대안 모델 개발과 실증연구 - 서울지역 옥상광고를 중심으로 -
한상필
2010-02
유명인의 광고 중복 출연이 광고효과에 미치는 영향에 관한 연구
한상필
2023-01
제페토(ZEPETO) 이용자의 라이프스타일 유형에 따른 광고 태도 연구 : 광고효과의 긍정적·부정적 인식의 조절영향을 중심으로
심성욱
previous
1
next
Discover
-Author
6
한상필
1
심성욱
-Subject
3
광고효과
2
Advertising Attitude
2
광고태도
1
Advertising and Culture
1
Advertising Appeal
1
Advertising Attitudes
1
Advertising Contents
1
Advertising Effects Model
1
Advertising Model
1
Attitude toward Advertising
next >
-Date issued
1
2020 - 2023
5
2010 - 2019
1
2004 - 2009
BROWSE
Communities & Collections
Titles
Authors