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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
INFORMATION SOCIOLOGY(정보사회학과)
JOURNALISM & MASS COMMUNICATION(신문방송학과)
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2008-11
아일랜드형 버스쉘터광고의 효과에 관한 연구 - 강남지역을 중심으로
심성욱
2008-11
아일랜드형 버스쉘터광고의 효과에 관한 연구 -강남지역을 중심으로-
심성욱
2023-08
가상 인플루언서와 인간 인플루언서의 특성에 따른 광고효과 비교연구: 긍정적 정보와 부정적 정보의 조절효과를 중심으로
심성욱
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Advertising Effect
2
Bus Shelter
2
버스쉘터
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Brand Attitude
1
Influencer Characteristics
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Purchase Intention
1
Virtual Influencer
1
가상 인플루언서
1
구매의도
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브랜드 태도
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-Date issued
1
2020 - 2023
2
2008 - 2009
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