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유통산업의 고객감정, 고객만족, 재방문 의도에 관한 서비스스케이프의 효과

Title
유통산업의 고객감정, 고객만족, 재방문 의도에 관한 서비스스케이프의 효과
Author
이창원
Keywords
Customer Emotion; Customer Satisfaction; Discount Store; Logistics and Distribution Industries; Revisit Intention; Servicescape
Issue Date
2014-09
Publisher
한국인터넷전자상거래학회 2014년
Citation
인터넷전자상거래연구, 권: 14, 호: 4, 페이지: 255-271
Abstract
This study presents to investigate the relationship among the servicescape, the customer emotion and customer satisfaction. The study firstly focuses on exploring the variables related with the customer emotion, the revisit intention and customer satisfaction. The necessary literatures were reviewed and the research model was developed along with hypothesis. The physical environment aims at the customer using the discount stores based on the previous studies of the physical environment. SPSS 18.0 and AMOS 18.0 statistical package were utilized for exploring the effects of the servicescape, the customer emotion, customer satisfaction, and revisit intention. This study results provides decision-makers in logistics and distribution industries with strategic insights for better understanding managerial problems and similar business settings.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE02481602http://hdl.handle.net/20.500.11754/52266
ISSN
1598-1983
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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