캠핑객의 레크리에이션 전문화 수준과 친환경 행동 간의 관계

Abstract

The aim of this article is to classify campers’ characteristics according to their recreation specialization level and to identify differences in pro-environmental behavior (PEB) amongst the sub-groups. The results show that there is a specialization stage of domestic campers, and respondents were divided into categories of high, medium, and low specialization according to their single specialization Index. There were significant differences in several factors of PEB among three groups. The high specialization group uses more environmentally friendly products, separates waste, and prepares for camping in advance, compared to the low specialization group. This study proposes that recreation specialization can be a useful theoretical background for understanding a recreationist’s PEB, and that providing differentiated marketing and educate programs, according to the level of specialization, is needed for efficient management and planning of a camping ground.