대중매체를 통한 기후변화인식이 관광행동의도에 미치는 영향
- Title
- 대중매체를 통한 기후변화인식이 관광행동의도에 미치는 영향
- Other Titles
- An Analysis of Structural Relationship between Climate Change Cognition by Mass Media and Potential Tourists' Behavioral Intentions : An application of the Extended Theory of Planned Behavior.
- Author
- 김남조
- Keywords
- 기후변화인식; 대중매체효과; 확장된계획행동이론; Climate Change Cognition; Mass Media Effect; Extend Theory of Planned Behavior
- Issue Date
- 2013-02
- Publisher
- 한국관광·레저학회
- Citation
- 관광·레저연구 Journal of tourism and leisure research, Feb 2013, 25(8), P.21-40
- Abstract
- The purpose of this study is to investigate structural relationship between climate change cognition by mass media and potential tourists’ behavioral intention using the extended theory of planned behavior. This study adopted mass media effect and consequences cognition of climate change as to forecast tourists’ behavioral intention extended. Assumption is that most natural disasters at tourist destination have been reported via the mass media and tourists perceive them and change their behavioral intention on destination. A survey was conducted from June 11th to August 30th, 2012. The results indicated that attitude, subjective norm and perceived behavioral control influenced behavioral intention. Also, the effect of mass media on climate change influenced on consequences cognition of climate change and it influenced on tourist behavioral intention. However, the effect of mass media on climate change did not affect tourist behavioral intention.
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE02319880http://hdl.handle.net/20.500.11754/51792
- ISSN
- 1229-0424
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > ETC
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