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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
ETC
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2012-11
소비자들의 환경 문제에 대한 지각 수준과 수자원 절약 광고 유형이 광고 태도 및 행동의도에 미치는 영향
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attitude toward the ad
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environmental concern
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water saving ad
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water saving behavior
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광고에 대한 태도
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금전적 광고
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물 절약 행동
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사회과학>신문방송학
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수자원 절약 광고
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환경 문제 지각 수준
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