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COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)
BUSINESS ADMINISTRATION(경영학부)
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2017-02
친환경 속성 중심성과 조절초점 및 메시지 프레이밍이 제품태도 및 구매의도에 미치는 영향
문준연
2017-02
메시지 프레이밍과 조절초점이 공익광고 태도 및 친사회적 행동의도에 미치는 영향
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2017-02
메시지 프레이밍과 조절초점이 공익광고태도 및 친사회적행동의도에 미치는 영향
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green attribute centrality
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green product
1
message framing
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regulatory fit effect
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regulatory focus
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친환경 속성 중심성
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친환경제품
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