현대 패션 윈도우 디스플레이에 나타난 데페이즈망(Depaysemant): 일본, 미국, 프랑스 백화점을 중심으로

Abstract

The purpose of this study is to investigate the Depaysement techniques in a new perspective,which are applicable to fashion window display. It was investigated by studying the case ofDepaysement expressed in contemporary fashion window display. The analysis object of this studywas limited to window displays shown at the world’s most famous department stores in the lastfive years. The data was collected through related specialty publications and each departmentstore’s websites. The framework for analysis of this study is established by relevant precedentstudies. The results of this study were drawn form comparative quantitative analysis from an expertgroup. Through the study, the characteristics of Depaysement in the contemporary fashionwindow display were classified into ‘Change of forms and materials’, ‘Heterogeneous combinationof objects’, ‘Location change of an object’, ‘Conversion of recognition on an object’ and ‘Changeof spatial awareness’. The expression approaches were ‘Change of scale’, ‘Change of materials’,‘Combination of heterogeneous objects’, ‘Heterogeneous combination’, ‘Arrangement of object in astrange space’, ‘Change of display method’, ‘Overlapped object’, ‘Paradoxical image’, ‘Variableawareness of boundary’ and ‘Reorganization of interior space and change of materials’. The purpose of this study is to investigate the Depaysement techniques in a new perspective, which are applicable to fashion window display. It was investigated by studying the case of Depaysement expressed in contemporary fashion window display. The analysis object of this study was limited to window displays shown at the world's most famous department stores in the last five years. The data was collected through related specialty publications and each department store's websites. The framework for analysis of this study is established by relevant precedent studies. The results of this study were drawn form comparative quantitative analysis from an expert group. Through the study, the characteristics of Depaysement in the contemporary fashion window display were classified into 'Change of forms and materials', 'Heterogeneous combination of objects', 'Location change of an object', 'Conversion of recognition on an object' and 'Change of spatial awareness'. The expression approaches were 'Change of scale', 'Change of materials', 'Combination of heterogeneous objects', 'Heterogeneous combination', 'Arrangement of object in a strange space', 'Change of display method', 'Overlapped object', 'Paradoxical image', 'Variable awareness of boundary' and 'Reorganization of interior space and change of materials'.