Repository at Hanyang UniversityGRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)BUSINESS ADMINISTRATION(경영학과)Articles
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B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석
- Title
- B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석
- Other Titles
- Effect of Service Convenience on the Relationship Performance in B2B Markets: Mediating Effect of Relationship Factors
- Author
- 한상린
- Keywords
- 산업재 서비스; 결정편의성; 접근편의성; 거래편의성; 편익편의성; 사후편익편의성; 서비스편의성; 관계만족; 관계몰입; 관계성과; Business service; decision convenience; access convenience; transaction convenience; benefit convenience; post-benefit convenience; service convenience; relationship satisfaction; relationship commitment; relationship performance
- Issue Date
- 2011-10
- Publisher
- 한국유통학회
- Citation
- 유통연구, 2011, 16(4), P.65-93
- ISSN
- 1226-9263
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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