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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2007-09
이메일광고 회피행동에 영향을 미치는 수용자의 심리적 특성에 관한 연구 : 이메일관여도, 이용동기와 충족도, 광고태도를 중심으로
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advertising avoidance Behavior.광고...
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and atitude toward ads
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No.3(Autumn 207).pp.175 ∼197.음료에 관
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spam mail
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관여도
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광고회피행동152 져 있다. 특히 이메일광고는 이메일을 통한...
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이메일광고
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이용자들도 부담 없이 편리하게 정보들을 받을 수 있으므로 쿠...
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