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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2019-06
동영상 브랜디드 콘텐츠의 효과에 영향을 미치는 선행 변인들에 관한 연구 - 메시지 속성들, 캐릭터 호감도, 콘텐츠 유발 감정, 스폰서 및 제품 컨셉트의 불명확성을 중심으로 -
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2019-06
동영상 브랜디드 콘텐츠의 효과에 영향을 미치는 선행 변인들에 관한 연구- 메시지 속성들, 캐릭터 호감도, 콘텐츠 유발 감정, 스폰서 및 제품 컨셉트의 불명확성을 중심으로 -
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