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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2017-02
N스크린 환경에서의 크로스미디어광고의 통합효과 검증에 관한 연구: 광고인게이지먼트효과를 중심으로
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