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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2021-02
모바일 메신저 광고의 속성 요인들이 광고효과에 미치는 영향에 관한 연구: 오락성, 정보성, 침입성을 중심으로
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