Relationship between consumer's preference and service attributes in mobile telecommunication service
- Title
- Relationship between consumer's preference and service attributes in mobile telecommunication service
- Author
- 이창원
- Keywords
- Consumer preferences; Service attributes; Mobile telecommunication service
- Issue Date
- 2011-04
- Publisher
- Elsevier Science LTD
- Citation
- Expert Systems with Applications, 2011, 38(4), P.3522-3527
- Abstract
- The mobile telecommunication sector is increasing, thus becoming a key area for economic development in global and local markets. One of potential ways to promote competition among service providers is to introduce a mobile number portability (MNP) service. Consumer preferences are estimated using conjoint analysis. Results indicate that subscribers do not consider the MNP service an import attribute, while price and service quality are the most valuable attributes. The results of this study provide important information to implement the first service launch in mobile telecommunication and other similar information and communication technology (ICT) services. (C) 2010 Elsevier Ltd. All rights reserved.
- URI
- https://www.sciencedirect.com/science/article/pii/S0957417410009486?via%3Dihub
- ISSN
- 0957-4174
- DOI
- 10.1016/j.eswa.2010.08.140
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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