COVID-19 관련 계획행동요인들이 뉴스 공유의도 및 대처행위의도에 미치는 영향에 관한 연구: 중국 20대를 중심으로

Abstract

Purpose : This study examines how the three factors of the planned behavior theory, attitude, subjective norm, and perceived behavioral control affect the Chinese 20s' intention to share news related to COVID-19 and to cope with it. Methods : A total of 323 Chinese respondents in their 20s participated in the online survey. Results : As a result of the study, it was found that only subjective norms affect the intention to share news related to COVID-19, excluding attitudes and perceived behavioral control. Also, among the planned action factors, only subjective norms and perceived behavioral control were found to have a significant relationship with behavioral intentions to cope with COVID-19. Conclusion : When a pandemic such as COVID-19 occurs, news users seem to be sharing news about COVID-19 conscious of their reference group, and the higher their perceived behavioral control over their coping behavior, the more they take action.