마이데이터 서비스 수용 의도와 요인에 대한 사용자와 금융사 직원의 인식 비교 연구: Q 방법론을 활용하여
- Title
- 마이데이터 서비스 수용 의도와 요인에 대한 사용자와 금융사 직원의 인식 비교 연구: Q 방법론을 활용하여
- Other Titles
- A Comparative Analysis on the Perceptions of Users' and Financial Company Employees' on MyData Services: Using Q Methodology
- Author
- 박현지
- Keywords
- MyData Services; Digital Finance; Q Methodology; Comparative Analysis
- Issue Date
- 2022-05-30
- Publisher
- 한국IT서비스학회
- Citation
- 한국IT서비스학회지(Journal of Information Technology Services), v. 21, no 3, page. 1-25
- Abstract
- The financial MyData service has implemented in January 2022 and launched 45 services by banks, securities, credit cards and fintech companies. This study applied the Q methodology, to identify the user types of MyData services and compared the perceptions of employees of financial institutions who plan and develop the MyData services. There are three types of MyData service users: active users, limited users who focus on consumption and asset status inquiry, and sensitive users for personal information. There were two types of recognition of financial company employees. One is the active user support other is the sensitive user for personal information support. The analysis of subjective perceptions can be used as a reference for establishing a company's MyData service marketing strategy and establishing related policies to improve the MyData ecosystem.
- URI
- https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002859302https://repository.hanyang.ac.kr/handle/20.500.11754/190970
- ISSN
- 1975-4256
- DOI
- https://doi.org/10.9716/KITS.2022.21.3.001
- Appears in Collections:
- RESEARCH INSTITUTE[E](부설연구소) > ETC
- Files in This Item:
There are no files associated with this item.
- Export
- RIS (EndNote)
- XLS (Excel)
- XML