The Impact of Mobile Game Operations and Quality on User Satisfaction: A Study Based on Online Reviews

Abstract

In the rapidly evolving mobile gaming industry, user satisfaction stands as a crucial metric for measuring success. This study, taking g ameplay duration as a moderating variable, delves into the intricate re lationship between mobile game operations, quality, and user satisfact ion, with a primary focus on insights extracted from online reviews. B y analyzing a vast dataset of user feedback and reviews, this researc h explores the aspects of game operations and quality that impact use r sentiment. Key survey findings reveal that responsive customer sup port, frequent updates, and seamless gameplay experiences have a si gnificant influence on user satisfaction. Additionally, the study unveils the importance of in- game content, player freedom, and audiovisual aesthetics in shaping u ser perceptions. The implications of this research extend to both gam e developers and operators, shedding light on strategies to enhance u ser satisfaction and drive engagement. In a fiercely competitive mark et, understanding the subtle nuances of mobile game user sentiment i s paramount, as user experience dictates thesuccess or failure of a ga Keywords: Mobile games, User satisfaction, Game operations, Quality , Online reviews, User sentiment, Monetization strategies, Customer support, Gameplay expe rience.