The Impact of Mobile Game Operations and Quality on User Satisfaction: A Study Based on Online Reviews
- Title
- The Impact of Mobile Game Operations and Quality on User Satisfaction: A Study Based on Online Reviews
- Author
- 오문정
- Alternative Author(s)
- WU WENJING
- Advisor(s)
- Gyoo Gun Lim
- Issue Date
- 2024. 2
- Publisher
- 한양대학교 대학원
- Degree
- Master
- Abstract
- In the rapidly evolving mobile gaming industry, user satisfaction stands as a crucial metric for measuring success. This study, taking g ameplay duration as a moderating variable, delves into the intricate re lationship between mobile game operations, quality, and user satisfact ion, with a primary focus on insights extracted from online reviews. B y analyzing a vast dataset of user feedback and reviews, this researc h explores the aspects of game operations and quality that impact use r sentiment. Key survey findings reveal that responsive customer sup port, frequent updates, and seamless gameplay experiences have a si gnificant influence on user satisfaction. Additionally, the study unveils the importance of in- game content, player freedom, and audiovisual aesthetics in shaping u ser perceptions. The implications of this research extend to both gam e developers and operators, shedding light on strategies to enhance u ser satisfaction and drive engagement. In a fiercely competitive mark et, understanding the subtle nuances of mobile game user sentiment i s paramount, as user experience dictates thesuccess or failure of a ga Keywords: Mobile games, User satisfaction, Game operations, Quality , Online reviews, User sentiment, Monetization strategies, Customer support, Gameplay expe rience.
- URI
- http://hanyang.dcollection.net/common/orgView/200000725553https://repository.hanyang.ac.kr/handle/20.500.11754/189410
- Appears in Collections:
- GRADUATE SCHOOL[S](대학원) > BUSINESS ADMINISTRATION(경영학과) > Theses (Master)
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