공간재생마케팅의 전략요소를 활용한 국내외 폐교 사례분석 연구

Abstract

Due to recent changes in social structure and civil awareness, value of many vacant spaces have become extremely useful. Especially, the environment change of the education has driven schools to close due to low birthrate and aging. It has become a social issue to regenerate the vacant spaces these days. Therefore, this study aims to analyze the cases of closed schools through the strategic factors of spatial regeneration marketing.

First, the study will go through the conceptual consideration of closed schools, spatial regeneration and spatial marketing by literature research. Second, the regeneration of the spatial marketing with strategies are divided into two aspects such as marketing aspect and spatial aspect. Third, this study is to select success cases of regenerations of the closed schools in Korea and Japan by using precedent studies. In addition, it will also include the categorized cases of the spatial regeneration marketing strategies conducted by 21 experts in the field of architecture. They presented the importance of spatial regeneration marketing strategies by evaluating the cases with a 10-points questionnaire composed of Likert-type questions. As a result, our study and average point of the questionnaire have proven that importance of marketing aspects, especially the elements of the programme was much higher than the spatial aspects both in Korea and Japan. In other words, the marketing aspects were considered more than spatial aspects when regenerating the closed schools. Based on these results, we expect to use them as the basis of regeneration for closed schools.