Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 조남재 | - |
dc.date.accessioned | 2022-11-08T00:40:45Z | - |
dc.date.available | 2022-11-08T00:40:45Z | - |
dc.date.issued | 2021-10 | - |
dc.identifier.citation | Journal of Information Technology Applications & Management, v. 28, NO. 5, Page. 17-39 | en_US |
dc.identifier.issn | 1598-6284;2508-1209 | en_US |
dc.identifier.uri | https://www.earticle.net/Article/A406650 | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/176390 | - |
dc.description.abstract | Indonesia’s industrial application of digital technology is growing fast, especially in the application of mobile technology. About 1,700 digital startups are sprouting. PT Aplikasi Karya Anak Bangsa is one of those digital startups founded in 2010. This company is widely known, especially in Southeast Asia, for its products and services called ‘Gojek’ which was launched initially in 2015. Gojek began as a ride-hailing mobile-based application that later evolved into a Super App providing more than 20 different services in one single mobile application. After becoming Indonesian first unicorn company in 2016, Gojek now has become the first decacorn company in Indonesia, worth more than USD 10 billion since 2019. This paper aims to analyzes the technology industry in Indonesia and analyzes Gojek’s background and history, its competitive status, and critical success factors. As a conclusion, we provide some advices for future development of Gojek in Indonesia and other countries in Southeast Asia’s market. The advices include rebranding its overseas presence and the use of consistent brand identity across countries. | - |
dc.language | en | en_US |
dc.publisher | 한국데이터전략학회 | en_US |
dc.subject | Mobile Application | - |
dc.subject | Ride-Hailing Service App | - |
dc.subject | Indonesia | - |
dc.subject | E-Commerce | - |
dc.subject | Case Analysis | - |
dc.title | Analysis of Indonesia’s Digital Industry and the Case of Gojek | en_US |
dc.type | Article | en_US |
dc.relation.no | 5 | - |
dc.relation.volume | 28 | - |
dc.relation.page | 17-39 | - |
dc.relation.journal | Journal of Information Technology Applications & Management | - |
dc.contributor.googleauthor | Cho, Namjae | - |
dc.contributor.googleauthor | Firti, January Anindya | - |
dc.sector.campus | S | - |
dc.sector.daehak | 경영대학 | - |
dc.sector.department | 경영학부 | - |
dc.identifier.pid | njcho | - |
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