Hotels' COVID-19 innovation and performance
- Title
- Hotels' COVID-19 innovation and performance
- Author
- 신학승
- Keywords
- COVID-19; Hotel; Innovation; Event study; Market value
- Issue Date
- 2021-02
- Publisher
- PERGAMON-ELSEVIER SCIENCE LTD
- Citation
- ANNALS OF TOURISM RESEARCH, v. 88, article no. 103180, page. 1-10
- Abstract
- To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable need for hotels to re-assess current business practices, and quickly devise new and innovative strategies that safeguard the health and safety of guests as well as employees and, consequently, restore consumer confidence. The objective of this article is to assess the utility of these new innovations by looking at shareholders' perceptions. The empirical application shows that the innovations implemented are seen as effective, although differential effects exist among innovation types. The results could help hotels sustain and expand the innovative responses that work (among which product innovations stand out), and discontinue those that are less effective.
- URI
- https://www.sciencedirect.com/science/article/pii/S0160738321000426?via%3Dihubhttps://repository.hanyang.ac.kr/handle/20.500.11754/176094
- ISSN
- 0160-7383; 1873-7722
- DOI
- 10.1016/j.annals.2021.103180
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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