MaaS 도입 가능성과 결정요인 분석 : 송도국제도시를 중심으로

Abstract

Mobility as a Service (MaaS), which emerged as an innovative concept, is expected to significantly change the paradigm of urban mobility in the near future. In recent years, various studies related to MaaS have been conducted in academia and industry, but research on the knowledge of the introduction possibility and determinants of MaaS has been limited. This study analyzes the introduction possibility and determinants of MaaS based on the survey results of residents in Songdo City, South Korea. We built an ordinal logistic model on the possibility of MaaS, assuming that the higher the rate of willingness to pay for using MaaS, the greater the likelihood of being positive in MaaS. The analysis results indicate that public transportation has a substitutive relationship with MaaS. The greater the convenience of public transportation, the lower the willingness to pay for MaaS. This finding indicates that MaaS would provide mobility benefits in some areas with a lower level of public transportation services. On the other hand, this study shows that the convenience of bicycle mobility has a complementary relationship with MaaS. This finding indicates that MaaS should consider solid connections with the bicycle mobility system. In addition, this study shows that, while respondents with higher taxi usage are more likely to pay for a higher fare of MaaS, those with higher car-sharing usage are less likely to pay for a higher fare for MaaS. Finally, this study suggests policy implications for the successful introduction of MaaS in Songdo City.