Modeling the role of luxury air-travelers' self-enhancement
- Title
- Modeling the role of luxury air-travelers' self-enhancement
- Author
- 현성협
- Keywords
- Self-enhancement; luxury value; loyalty to first-class; willingness to pay more; face consciousness; first class; flyer; luxury airlines; airline marketing; airline industry
- Issue Date
- 2020-04
- Publisher
- ROUTLEDGE JOURNALS
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v. 37, no. 2, page. 200-216
- Abstract
- This study applied self-enhancement construct, enhancing self-concepts as inner and egoistic value, to investigate whether luxury value serves to enforce or reinforce luxury air travelers’ self-enhancement, and examine how face consciousness influences the relationships between self-enhancement and behavioral intentions. Air travelers who had experienced fully charged first-class seats participated in the survey and the data were analyzed. The results demonstrate four factors of luxury value significantly influence first-class air travelers’ self-enhancement. Additionally, first class air travelers’ self-enhancement increases not only loyalty to first-class but also willingness to pay more, and the effect varied according to the level of passengers’ face consciousness.
- URI
- https://www.tandfonline.com/doi/full/10.1080/10548408.2020.1740137https://repository.hanyang.ac.kr/handle/20.500.11754/165404
- ISSN
- 1054-8408; 1540-7306
- DOI
- 10.1080/10548408.2020.1740137
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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