255 0

Full metadata record

DC FieldValueLanguage
dc.contributor.author안희경-
dc.date.accessioned2021-10-05T00:59:39Z-
dc.date.available2021-10-05T00:59:39Z-
dc.date.issued2020-04-
dc.identifier.citationASIA MARKETING JOURNAL, v. 22, no. 1, page. 27-39en_US
dc.identifier.issn1598-7868-
dc.identifier.issn2765-6500-
dc.identifier.urihttps://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10565496#none-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/165396-
dc.description.abstractBuilding on the growing literature on how physical bodily expressions influence psychological processes, the authors propose that exerting physical strength decreases risk perceptions and increases preference for risky options by increasing perceptions of control or agency. The present research is based on the belief of “no pain, no gain”, that when an individual exerts physical strength and effort, he believes he can be the agent in bringing about the desired outcome. Because of this automatic association between exerting physical strength and the sense of being in control of the outcome, the authors hypothesize that even in situations where the outcome is determined by chance and luck, individuals exerting effort feel they have more control and thus choose riskier, but more desirable, options. Furthermore, this research clarifies the distinction between physical exertion of strength, high- and low-power poses, and psychological power.en_US
dc.language.isoenen_US
dc.publisherKorean Marketing Associationen_US
dc.subjectphysical strengthen_US
dc.subjectrisk preferenceen_US
dc.subjectsense of controlen_US
dc.subjectillusory controlen_US
dc.subjectrisky choiceen_US
dc.titleMuscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risken_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume22-
dc.identifier.doi10.15830/amj.2020.22.1.27-
dc.relation.page27-39-
dc.relation.journal아시아마케팅저널-
dc.contributor.googleauthorCho, Eunice Kim-
dc.contributor.googleauthorAhn, Hee-Kyung-
dc.relation.code2020039842-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidhkahn-
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE