기업 간 거래 데이터를 활용한 VCA관점의 산업 구조 분석 방법 연구: 국내 화장품 산업을 중심으로

Abstract

Purpose This research focuses on the industry architecture as a tool for an effective value-based strategy. The architectural advantage is determined by the complementarity of the core assets used in value creation and the mobility of the complementary assets. Methods The major industrial structural characteristics from the value creation and approprication(VCA) perspective, are analyzed using network analysis metrics. Results This research identifies companies that within architecture advantage and analyzes the relationship between company performance by measuring the complementarity of core assets used in value creation and the mobility of complementary assets. Conclusion This research presents a method of measuring the architecture advantage using a weights of transactions based on the frequency and strength of transactions occurring in transaction network.