CI 응용디자인 아이템 개발에 있어서 도입 기업과 디자인 개발회사의 업무 체크리스트 제안 - 마케팅관련 아이템을 중심으로

Abstract

In new borderless era of information and digital technology, every corporate is facing on three restructuring assignments; social roles and responsibilities, management thinking and lastly, the relationship with our society. A t this point, we have to establish the identity, that is corporate identity. The main reason to introduce a Corporate Identity (Cl) as a management strategy is to create the value of information and set up the social existence in the changes of society. The origin of Cl is restructuring the identity, in other words, Cl (corporate identity) is to build its identity in relations with society. A development of coiporate Logomark could be an important factor to lead corporate revolution, however the concerns are how to ajply corporate idea or image to the item and transfer its image to society as corporate planned before. Therefore it's more crucial to transfer corporate idea or image on basic design as well as establish corporate style itself through applied design. And its necessary for corporate to build mutual cooperative relationship between TFT (Task Force Team) in the process of introducing Cl (Corporate Identity) and designer in Applied design company to construct the system of Applied design and role assignment for both parties. So, this research shows the importance of item development of Applied design and suggests the checklist to divide respective roles for both designer and corporate in the rrocess of introducing the Cl based on mariced problems when domestic company r,W introduced Cl system. Unlikely a group of existing form, vehicle or signature, this marketing strat^y suggested that the most important item should be focused on according to the moment of contacting customers at first, such as branch sign, outlet system, business card, uniform, vehicle, sign board, signature, advertisement and public relations. As a result of research, the effectiveness of realistic corporate entity will be maximized through systematic Cl introduction and development. And the most important point is to create corporate design item itself and to transfer corporate culture as a system. To achieve effective result, distinctive role assignments for both Cl introducing Corporate and Design developing company should be highly required. The characteristics of individual item will also be shown a harmony as an entire design unity as well as created synergy effects to build corporate image. With developing items of applied design, it will be more visualized the corporate image to the public as adding corporate characteristics on the item. This research will be expected to provide a lot contribution to both Cl introducing Corporate on effectiveness of design management and Design developing company on efficient development of applied design item through design integrated system.