Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 안지선 | - |
dc.date.accessioned | 2021-03-22T06:15:21Z | - |
dc.date.available | 2021-03-22T06:15:21Z | - |
dc.date.issued | 2019-08 | - |
dc.identifier.citation | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v. 81, page. 104-112 | en_US |
dc.identifier.issn | 0278-4319 | - |
dc.identifier.issn | 1873-4693 | - |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S0278431918308983?via%3Dihub | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/160763 | - |
dc.description.abstract | The integrated resort brand is examined by expanding the focus from gambling customers to general customers. A total of 500 data were collected in South Korea to examine the impact of the experiential value of customers on their co-creation attitude and behavior. Results indicate a variation in the impact of the four dimensions of experiential value (i.e., atmosphere, playfulness, return on investment, and service excellence) on co-creation attitude. Results also show that co-creation attitudes, namely, interaction, knowledge sharing, and responsive attitudes, influenced voluntary behavior toward a service brand. Given that previous studies on integrated resorts have mainly focused on the gambling sector, the current study identifies the potential determinants of customers' post-purchase attitude and behavior, which are rarely investigated. This study provides a guideline to motivate customers to develop an interactive and responsive attitude and participating behavior for tourism and hospitality service providers. | en_US |
dc.description.sponsorship | This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2016S1A2A2911588). | en_US |
dc.language.iso | en | en_US |
dc.publisher | ELSEVIER SCI LTD | en_US |
dc.subject | Integrated resort brands | en_US |
dc.subject | Brand experiential value | en_US |
dc.subject | Co-creation attitude | en_US |
dc.subject | Co-creation behavior | en_US |
dc.title | Brand experiential value for creating integrated resort customers' co-creation behavior | en_US |
dc.type | Article | en_US |
dc.relation.volume | 81 | - |
dc.identifier.doi | 10.1016/j.ijhm.2019.03.009 | - |
dc.relation.page | 104-112 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | - |
dc.contributor.googleauthor | Ahn, Jiseon | - |
dc.contributor.googleauthor | Lee, Choong-Ki | - |
dc.contributor.googleauthor | Back, Ki-Joon | - |
dc.contributor.googleauthor | Schmitt, Achim | - |
dc.relation.code | 2019004557 | - |
dc.sector.campus | S | - |
dc.sector.daehak | SCHOOL OF BUSINESS[S] | - |
dc.sector.department | DIVISION OF BUSINESS ADMINISTRATION | - |
dc.identifier.pid | jsahn | - |
dc.identifier.researcherID | AAL-6200-2020 | - |
dc.identifier.orcid | http://orcid.org/0000-0001-9565-213X | - |
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