기업의 전략으로서의 PI(Product Identity)에 관한 연구

Abstract

In a corporation, that delivers the more important as the number of become more diverse. The reason evaluation of corporate image by the consumers is the product of the company that they directly contact with in ordinary situation. In particular, for the company that produces the product that has the long product life cycle, the critical factor is the development of users and the credibility that can buttress the company continuously. Now, the focus of value of corporate paradigm has shifted from 'the concept of providing product' to the users to 'the provision or delivery of information. However, there still is a dominating concept of information that the most powerful information made by the company is the 'product'. In this study, a discussion is made on the application plan for PI strategy as the strategy through the corporate environment and characteristics by the overall consideration of the PI strategy. Also, this thesis attempts to discuss the needs of PI and its value through Cl and PI as well as their relationship. In numerous product market, this article is to become a help in seeking the PI direction that can provide the differentiation and trustworthy through the independent corporate characteristics.