초고속인터넷 가입가구의 인터넷서비스별 이용행태 분석

Abstract

This paper analyzes characteristics of households using the broadband Internet service in Korea as well as factors determining subscription.According to the logit regression over the whole sample, demographic factors such asage, income, education level, the size of household turn out to characterize broadband subscribers. However, limiting the analysis to comparison with users of the narrowband Internet, media characteristics hold higher explanatory power than such demographic characteristics. That is, compared to narrowband Internet users, broadband Internet subscribers appear to spend less time viewing TV with higher mobile telephone charges and higher rate of subscription to CATV. Thiscan be interpreted as the broadband Internet substituting the traditional medium while complementing a new medium and a new communication service.