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The measurement of brand experience and its effect on loyalty. Vietnamese consumers' perspective
- Title
- The measurement of brand experience and its effect on loyalty. Vietnamese consumers' perspective
- Author
- 당녹탄
- Advisor(s)
- Renee Kim Bo Young
- Issue Date
- 2013-08
- Publisher
- 한양대학교
- Degree
- Master
- Abstract
- The project is to investigate following the work of Brakus (2009) specifically into relative important of four dimensions of brand experience (sensory, affective, intellectual and behavioral) and their impacts on satisfaction and loyalty.
- URI
- https://repository.hanyang.ac.kr/handle/20.500.11754/132953http://hanyang.dcollection.net/common/orgView/200000422303
- Appears in Collections:
- GRADUATE SCHOOL[S](대학원) > BUSINESS ADMINISTRATION(경영학과) > Theses (Master)
- Files in This Item:
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