예능 프로그램<아는 형님>과 <신서유기> 진행자와의 의사인간관계가 대학생들의 방송 프로그램 시청의도에 미치는 영향 연구

Abstract

이 논문은 주로 의사인간관계라는 개념으로 진행자와 시청자에게 친구로서 하는 감정을 몰입하고 시청행동을 영향을 미치는 것을 살펴보았다. 그리고 주요 선택한 프로그램은 〈아는 형님〉과〈신서유기〉고 이 두 프로그램에서 나오는 강호동을 대상으로 한국 대학생들이 설문조사를 하였다. 세 가지 문제는 <아는 형님>과<신서유기>의 진행자 특성은 대학생들의 시청의도에 미치는 영향이며, 진행자 특성은 대학생들과의 의사인간관계에 미치는 영향이고, 진행자 특성은 대학생들과의 의사인간관계는 시청의도에 미치는 영향이었다.|This paper mainly focused on the views immersing their feelings of being friends to the host so that their viewing behaviors will be changed with the concept of parasocial interaction. And the main program of my choice was <Knowing bros> and <Journey to the west>. And I made the questionary and surveyed to the Korean students at collage with the specific quiz about Kang Ho-dong from these two programs. There are three research questions were set up in my paper that was the influence of the host traits on the audience intention of the programs, the influence of host traits on the parasocial interaction, university students, and influence of the relationship between the host traits and the parasocial interaction on the collage students.; This paper mainly focused on the views immersing their feelings of being friends to the host so that their viewing behaviors will be changed with the concept of parasocial interaction. And the main program of my choice was <Knowing bros> and <Journey to the west>. And I made the questionary and surveyed to the Korean students at collage with the specific quiz about Kang Ho-dong from these two programs. There are three research questions were set up in my paper that was the influence of the host traits on the audience intention of the programs, the influence of host traits on the parasocial interaction, university students, and influence of the relationship between the host traits and the parasocial interaction on the collage students.