Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 임규건 | - |
dc.date.accessioned | 2019-11-21T05:31:58Z | - |
dc.date.available | 2019-11-21T05:31:58Z | - |
dc.date.issued | 2017-03 | - |
dc.identifier.citation | Journal of Information Technology Applications & Management, v. 24, no. 1, page. 93-110 | en_US |
dc.identifier.issn | 1598-6284 | - |
dc.identifier.issn | 2508-1209 | - |
dc.identifier.uri | http://koreascience.or.kr/article/JAKO201731063314104.page | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/113163 | - |
dc.description.abstract | This study aims at classifying and analyzing the business models of reverse overseas direct purchasing through online shopping-malls. After analyzing the current status of the reverse overseas direct purchasing online markets, this study identifies relevant critical business factors and synthesizes prior studies to construct and analyse the business models. This study proposes that the business models can be classified into five types according to the operation modes and three types according to the delivery methods. So theoretically 15 business models can be identified. For each business model this study analyzes the characteristics and the pros & cons. It also suggests deployment strategies for companies by considering cost reduction, brand establishment, customer management, customer aquisition, and easiness from the business perspective. From the customers perspective, cost reduction, reliability, royalty, ease to purchase, and accessibility can be considered according to the types of operation mode. The main contribution of this study is to provide the basic classifications and structures of reverse overseas direct purchasing business models systematically. As the result, our study evaluates the business models that which one is better than others in a situation in terms of company and customer. Lastly, we talk about limits and future prospects of the study. | en_US |
dc.description.sponsorship | 본 논문은 한양대학교 교내연구지원사업으로 연구되었음(HY-2015,16년도). | en_US |
dc.language.iso | ko_KR | en_US |
dc.publisher | 한국데이타베이스학회 | en_US |
dc.subject | Reverse Overseas Direct Purchasing | en_US |
dc.subject | Overseas Direct Purchasing | en_US |
dc.subject | Online Shopping Mall | en_US |
dc.subject | Consumer Shopping Behavior | en_US |
dc.subject | Business Model | en_US |
dc.title | 해외 역직구 비즈니스 모델 유형분류 및 분석 | en_US |
dc.title.alternative | Classification and Analysis for the Business Models of Reverse Overseas Direct Purchasing | en_US |
dc.type | Article | en_US |
dc.relation.no | 1 | - |
dc.relation.volume | 24 | - |
dc.identifier.doi | 10.21219/jitam.2017.24.1.093 | - |
dc.relation.page | 93-110 | - |
dc.relation.journal | Journal of Information Technology Applications & Management | - |
dc.contributor.googleauthor | 임규건 | - |
dc.contributor.googleauthor | 홍승초 | - |
dc.contributor.googleauthor | Lim, Gyoo Gun | - |
dc.contributor.googleauthor | Hong, Seung Cho | - |
dc.relation.code | 2017018179 | - |
dc.sector.campus | S | - |
dc.sector.daehak | SCHOOL OF BUSINESS[S] | - |
dc.sector.department | DIVISION OF BUSINESS ADMINISTRATION | - |
dc.identifier.pid | gglim | - |
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