Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
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디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구
- Title
- 디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구
- Other Titles
- A study on the change of Brand Personality according to Collaboration Marketing with designers
- Author
- 윤종영
- Keywords
- Collaboration Marketing; Brand Personality; Product Design
- Issue Date
- 2005-10
- Publisher
- 한국디자인학회
- Citation
- 한국디자인학회 2005 가을 학술발표대회 논문집, Page. 242 - 243
- URI
- http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE00900844&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/111569
- Appears in Collections:
- COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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