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디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구

Title
디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구
Other Titles
A study on the change of Brand Personality according to Collaboration Marketing with designers
Author
윤종영
Keywords
Collaboration Marketing; Brand Personality; Product Design
Issue Date
2005-10
Publisher
한국디자인학회
Citation
한국디자인학회 2005 가을 학술발표대회 논문집, Page. 242 - 243
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE00900844&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/111569
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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