공급사슬내 협력요소를 고려한 경쟁모형의 개발

Abstract

Partnerships between makers and buyers in supply chain have had a significant impact on supply chain performance. This paper presents an investment solution in maker-buyer partnership. We deduce issue-specific structural power index and conduct a quantitative analysis for sharing maker-buyer`s investment based on negotiation power and effects of invested values. The results show a BATNA(Best Alternative To a Negotiated Agreement) of maker-buyer`s investment sharing.