시각적 촉감을 활용한 패키지디자인의 형태 연구 - 국내 시판음료를 중심으로 -
- Title
- 시각적 촉감을 활용한 패키지디자인의 형태 연구 - 국내 시판음료를 중심으로 -
- Other Titles
- A Study on Package Design Shape Using Visual Tactility -Focused on the Domestic Drinks Market-
- Author
- 박규원
- Keywords
- 시각적 촉감; 패키지 디자인 용기; 시각적 표현 요소; Visual Tactility; Package Design Shape; Visual Expressive Element
- Issue Date
- 2008-09
- Publisher
- 한국디자인문화학회
- Citation
- 한국디자인문화학회지, v. 14, No. 3, Page. 201-210
- Abstract
- Diverse methods based on emotionality are provided as consumers` purchasing factors move from those based on product functions to those based on emotions in modern times. Among theses senses, visual tactility means roughness or softness resulted from expressive factors including a sensation of surface texture, shape or colors. It builds positive impression in consumers` brain by a differentiated way which creates visual expression of package design in recognizing a brand. Therefore, this paper examined the relationship with molding factors which give rise to tactility visually focusing on `visual tactility`. And this paper examined how visual tactility is utilized a drink on the domestic market. In the consumer survey, the expression using visual tactility have an affirmative affect on the shape of the package design. We suggest that it could be another method for the effect of expression using on visual tactility to satisfy with consumer`s needs and we try to find solutions for working towards expressions based on visual tactility from now on.
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06541883https://repository.hanyang.ac.kr/handle/20.500.11754/104825
- ISSN
- 1598-6497
- Appears in Collections:
- COLLEGE OF DESIGN[E](디자인대학) > COMMUNICATION DESIGN(커뮤니케이션디자인학과) > Articles
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