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Labeling and Customer Loyalty: Mediating Effects of Brand-related Constructs
- Title
- Labeling and Customer Loyalty: Mediating Effects of Brand-related Constructs
- Author
- Zheltauova Gulzira
- Alternative Author(s)
- 젤타우워바굴지라
- Advisor(s)
- Han Sang Lin
- Issue Date
- 2019-02
- Publisher
- 한양대학교
- Degree
- Master
- Abstract
- Positive labeling, brand loyalty, buzz, community, choice cutback
- URI
- https://repository.hanyang.ac.kr/handle/20.500.11754/100195http://hanyang.dcollection.net/common/orgView/200000434595
- Appears in Collections:
- GRADUATE SCHOOL[S](대학원) > STRATEGIC MANAGEMENT(전략경영학과) > Theses (Master)
- Files in This Item:
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