| 2019-05 | Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation | 한상필 |
| 2018-10 | The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate) | 한상필 |
| 2016-10 | The effects of commercial intermissions on viewers' evaluation of television program | 한상필 |
| 2016-11 | The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude | 한상필 |
| 2016-07 | Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior | 한상필 |
| 2016-07 | The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations | 한상필 |
| 2019-09 | The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality | 한상필 |
| 2010-02 | FTA시대, 한국 광고산업의 국제경쟁력 강화 방안 연구 : 한․미 FTA를 중심으로 | 한상필 |
| 2004-06 | Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior? | 한상필 |
| 2008-10 | KRA 한국 마사회 광고사례연구 : ‘경마의 부정적 인식 해소’와 ‘KRA의 친근한 이미지 형성’의 성과와 과제 | 한상필 |
| 2008-10 | KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제 | 한상필 |
| 1994-07 | PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES | 한상필 |
| 2005-09 | "I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE | 한상필 |
| 2016-10 | Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's | 한상필 |
| 2016-05 | A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014 | 한상필 |
| 2021-11 | A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education | 한상필 |
| 2018-02 | A Survey of Korean Advertisers Using Standardization and Localization Global Advertising Campaigns | 한상필 |
| 2012-12 | The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship | 한상필 |
| 2005-12 | The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South Korea | 한상필 |
| 2005-09 | THINK IT`S GOOD, BUT FEEL IT`S BAD : COUNTRY OF ORIGIN EFFECT ON COGNITION, AFFECT, AND BEHAVIOR | 한상필 |
| 2017-08 | TV 광고 배경음악 유형별 특성과 적합성에 관한 연구 | 한상필 |
| 2017-08 | TV광고 배경음악 유형별 특성과 적합성에 관한 연구 | 한상필 |
| 2013-11 | VOD 광고와 실시간 방송광고 효과비교: 광고시청 상황과 게재위치를 중심으로 | 한상필 |
| 2004-12 | Westernization of Cultural Values in Korean Advertising : A Longitudinal Content Analysis of Magazine Ads from 1968-1998 | 한상필 |
| 2016-11 | What is the role of TV commercials in the trans-media era? | 한상필 |
| 2015-04 | Which Company is the Best for Green Advertising?: The Effects of Green Advertising on Cosumer Response Focused on Advertiser Characteristics | 한상필 |
| 2009-10 | 감성광고 전략을 활용한 SK 텔레콤 ‘사람을 향한 렌즈’ 광고캠페인 사례연구 | 한상필 |
| 2010-02 | 경기불황기 광고 활성화 방안 연구 | 한상필 |
| 2014-09 | 계량적 통계분석을 통한 매체별 광고비 예측 연구 | 한상필 |
| 2009-10 | 공익광고 캠페인에 대한 수용자의 잠재효과 측정 연구: 2006년과 2008년의 WTP(willingness to pay) Methodology 분석결과를 중심으로 | 한상필 |
