THE EFFECT OF THE QUALITY OF APARTMENT HOUSES ON THE RESIDENTIAL SATISFACTION AND CORPORATION PERFORMANCE

Abstract

This study is to find out residential satisfaction, moreover, the effect in corporation performance based on a previous research of the influence on consumers’ behavior by consumers’ recognition of the quality of residential environment of apartment house. Further, the empirical study provides a theoretical model comprised of 10 researchhypotheses of the relationship of each theory variable that is based on literature review. Residential environmental satisfaction is comprised of residents satisfaction, apartment buildings satisfaction, environmental satisfaction, societal satisfaction, and relationship satisfaction, and analyzed the influence level of residential environmental satisfaction onresidential satisfaction and corporation performance. A survey data of KARSI research in 2009 regarding 2,503 households reside in 47 apartment houses throughout the nation has used as the evidential information for a hypothesis testing.