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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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Author(s)
2015-07
디지털 스토리텔링 광고의 인게이지먼트 속성이 온라인 구전에 미치는 영향 : 공감의 매개역할을 중심으로
한상필
2015-05
모바일 광고소구 유형과 시간적 거리감의 상호작용에 관한 연구 : 제품 유형에 따른 소비자 반응
한상필
2015-04
Which Company is the Best for Green Advertising?: The Effects of Green Advertising on Cosumer Response Focused on Advertiser Characteristics
한상필
2015-07
디지털 스토리텔링 광고의 인게이지먼트 속성이 온라인 구전에 미치는 영향:공감의 매개역할을 중심으로
한상필
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Digital storytelling AD
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Engagement
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eWOM
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Sympathy
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공감
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디지털 스토리텔링 광고
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온라인 구전
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인게이지먼트
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Advertiser’s Green Credibility
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advertising appeal types
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