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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
INFORMATION SOCIOLOGY(정보사회학과)
JOURNALISM & MASS COMMUNICATION(신문방송학과)
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2018-02
인터넷 개인방송 BJ와 시청자 간의 의사사회적상호작용, 사회적 거리감, 전문성이 PPL 효과에 미치는영향: 설득지식모델을 중심으로
이형석
2016-03
EBS 인터넷 수능방송의 시청동기 및 커뮤니케이션 요인이 학습효과에 미치는 영향
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2010-00
Promoting Organ Donation through an Entertainment-Education TV Program in Korea: "Open Your Eyes"
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communication style
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entertainment—education program
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health communication
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internet private broadcasting
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organ donation
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perceived learning effects
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persuasion knowledge model
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professionalism
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