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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
INFORMATION SOCIOLOGY(정보사회학과)
JOURNALISM & MASS COMMUNICATION(신문방송학과)
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Results 41-50 of 153 (Search time: 0.004 seconds).
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Issue Date
Title
Author(s)
2016-07
The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations
한상필
2016-11
What is the role of TV commercials in the trans-media era?
한상필
2016-11
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude
한상필
2009-07
텔레비전 광고효과의 이월(carryover)과 소멸(decay)에 관한 실증적 연구
한상필
2017-08
TV광고 배경음악 유형별 특성과 적합성에 관한 연구
한상필
2015-05
모바일 광고소구 유형과 시간적 거리감의 상호작용에 관한 연구 : 제품 유형에 따른 소비자 반응
한상필
2015-04
Which Company is the Best for Green Advertising?: The Effects of Green Advertising on Cosumer Response Focused on Advertiser Characteristics
한상필
2008-03
텔레비전 광고의 업종별 이월효과 측정모형 비교 연구
한상필
2016-05
A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014
한상필
2002-10
한국과 중국 대학생의 소비가치 비교연구
한상필
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광고효과
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브랜드
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광고산업
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국제광고
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advertising effects
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내용분석
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Advertising effects
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Brand
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Content Analysis
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2020 - 2024
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