Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2018-03-27T04:50:20Z | - |
dc.date.available | 2018-03-27T04:50:20Z | - |
dc.date.issued | 2012-01 | - |
dc.identifier.citation | Journal of travel & tourism marketing, 2012, 29(1), P.40-56 | en_US |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.issn | 1540-7306 | - |
dc.identifier.uri | https://www.tandfonline.com/doi/abs/10.1080/10548408.2012.638559 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.11754/52952 | - |
dc.description.abstract | This study broadened Oliver's (1997) four-stage loyalty theory by incorporating positive switching barriers and multiple dimensions of cognition, and altering the links in the original theory to build a robust model that offers a clearer understanding of customers' loyalty formation. A total of 394 survey responses from full-service restaurant customers was used to achieve study objectives. Findings for the measurement model revealed a satisfactory level of construct reliability and validity. Supporting all research hypotheses, results from the structural model verified the adequacy of the extended loyalty theory. In particular, five paths were added for model improvement; a sequential process of loyalty development through cognitive, affective, conative, and action loyalty was confirmed; mediating impacts of attitudinal loyalty were identified; and an asymmetric role between factors of positive switching barriers in determining action loyalty was found. Implications of this study are discussed. | en_US |
dc.description.sponsorship | This study is supported by research funds from Dong-A University. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Taylor & Francis | en_US |
dc.subject | Attitudinal loyalty | en_US |
dc.subject | action loyalty | en_US |
dc.subject | positive switching barriers | en_US |
dc.subject | full-service restaurants | en_US |
dc.title | AN EXTENSION OF THE FOUR-STAGE LOYALTY MODEL: THE CRITICAL ROLE OF POSITIVE SWITCHING BARRIERS | en_US |
dc.type | Article | en_US |
dc.relation.no | 1 | - |
dc.relation.volume | 29 | - |
dc.identifier.doi | 10.1080/10548408.2012.638559 | - |
dc.relation.page | 40-56 | - |
dc.relation.journal | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.contributor.googleauthor | Han, Heesup | - |
dc.contributor.googleauthor | Hyun, Sunghyup Sean | - |
dc.relation.code | 2012247052 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DIVISION OF TOURISM | - |
dc.identifier.pid | sshyun | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.